Product Coalition

Product Coalition

Temporal View

The Persona Was Never Supposed to Be a Person

A decade of Product Coalition writing says the useful version describes a decision, not a human

Jay Stansell's avatar
Jay Stansell
Oct 06, 2026
∙ Paid
A woman with a shopping basket stands alone on the left waving for attention, while three office workers on the right admire a large framed portrait of her on an easel.

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